We coach high-stakes leaders to think clearly, act decisively, and lead well.
What We Believe
Clarity drivesperformance
When people are aligned, everything moves faster, not because they’re working harder, but because they’re working in sync, with clarity of purpose and confidence in the path forward.
Judgementis trainable
The ability to make smart, composed decisions under pressure isn’t something you’re born with. It’s a skill you can develop, refine, and strengthen like any other high-performance discipline.
Coaching should create lasting change
It’s not just a toolkit you’ll forget next quarter, or a motivational pep talk, it’s deep, personalised growth that reshapes how you think, how you lead, and how you show up in every part of your life.
Meet Tim Dutton
Founder. Coach.Thinking partner to high-stakes leaders.
Tim works with executives, elite coaches, elite military units, and performance directors across the world.
With a background spanning elite sport, military performance, and enhancing professional judgement, he brings a pragmatic, multi-dimensional approach to his work with ambitious leaders.
His clients come to him when:
+ The pressure’s rising and the path ahead feels foggy
+ They need a challenger who “gets it” but won’t sugar-coat it
+ They want to lead with greater depth, clarity, and intent
This work isn’t about status. It’s about substance.
We support those making decisions that ripple far beyond themselves, in boardrooms, on pitches, and across organisations.
Who We Work With
C-suite leadersandfounders
Head coaches, GMs and leaders in elite sport
Leadership teams within organisations
High performers looking for that next 10% edge
What our clients say matters.But how they lead now says even more.
From elite sport to global business, here’s what our partners say about the impact of working with The Clarity Project.
Performance DirectorUnited Kingdom Ministry of Defence
Tim has been, and continues to be, one of the driving forces behind establishing the human performance programme at our unit. His ability to provide clear strategic direction has been instrumental in shaping the programme’s future, and his implementation of a highly effective technical model has set a new benchmark for excellence.
Beyond the structure and strategy, Tim’s work has elevated decision-making across the board. By introducing key metrics and tactical frameworks, he has not only helped practitioners deepen their expertise but also educated others in the human performance space, fostering a culture of informed decision making. The impact is undeniable—his initiatives have directly contributed to reduced injuries, enhanced holistic well-being, and a stronger operational force.
Yet, Tim’s true legacy at the unit extends far beyond the technical. His approachability, mentorship, and ability to inspire growth have left a lasting mark, encouraging those around him to push their limits, reflect more deeply, and refine their own decision-making. Without his leadership, there is no doubt this programme wouldn’t be where it is today.
Ice Hockey Head CoachRed Bull Sports Team
I’ve known Tim professionally for 5 years now. After speaking with him very early on, I came to realise this guy is someone special. Yes, he’s well educated, and passionate about his work, but he has what champions have: He does extra. He never stops pursuing. He’s willing to go farther. He knows how to win. I’m not sure if he’s ever won a championship as part of a team, but it doesn’t matter. He’s a champion in my book. I wouldn’t be able to organise myself or my thoughts without the help of this great, British young man.
What started out as me being an interview subject to Tim years ago has turned into me progressing in my work because I know Tim and he helps me do my job better than I could do it on my own. I hope to know Tim and get to work with him until I don’t work anymore as a professional coach. If it’s not clear already, find a way to hire Tim if you want to be better than you are today.
Just don’t take too much of his time because then I won’t have any, and I need Tim.
ACL Rehab GroupHead of Infrastructure and Innovation
Before working with Tim, I felt stuck, struggling to improve my time management, prioritisation, and professional presence, despite my best efforts. Tim helped me take a more intentional, structured approach to decision-making, using guided reflection and real-world experimentation to find what truly worked for me.
One of the biggest shifts was learning to think beyond my immediate tasks, understanding how my individual goals fit into the bigger picture of the company and key stakeholders. That perspective transformed how I prioritise, communicate, and show up professionally.
What set Tim apart was the space he created for real growth. He’s an exceptional listener, making it easy to be honest about challenges without fear of judgment. That trust allowed us to tackle root issues head-on, rather than just surface-level fixes.
Looking back, I can see how much I’ve grown, not just in my professional skills, but in my confidence to refine how I work and make smarter decisions moving forward. I’m incredibly grateful for Tim’s support and couldn’t recommend him more.